New logos launched for KESO, effeff and MSL A series of new logos have been designed for the ASSA ABLOY brands KESO, effeff and MSL. Clearer, simpler and more directly related to the ASSA ABLOY brand, they will be introduced by now. The different logos are now visually linked to the ASSA ABLOY brand in a better way. They have also been aligned, with a more uniform color scheme. Originally featuring a variety of different colors, the logos are now all blue. The brands also have a more harmonious overall image, with the ASSA ABLOY logo below each of them. “We are not only working continuously on improving our products, we are also adapting our image,” says Mathias Leichtle, Head of Marketing Communications DACH. “With the change of our brand logos, we are taking another step forwards. It’s a small but significant step: a consistent measure taken to ensure more simplicity and clarity." From now, the new logos will be introduced successively to all documentation, catalogues and products. The replacement process will be finished by the end of 2017. The graphics are available in various formats in the download area and in the keyPoint image bank.